NEW: Product ASIN Targeting & Bid Optimization in Sellics

By Angela Yuan in Amazon Advertising & PPCSellics Feature Updates Last updated on January 30th, 2019

We’re excited to share some major updates in your Sellics PPC/AMS Manager!

Amazon recently released new Product Targeting and bid optimization features (dynamic bidding & placement bid adjustments) for Sponsored Products.

These features were quickly integrated into our PPC/AMS Manager, which means sellers and vendors can now optimize Product Targeting campaigns and manage their new bidding strategies directly in Sellics.

What’s new in my PPC/AMS Manager?

  • Evaluate the performance of your Product Targeting campaigns in Sellics
  • Your Keyword tab has been renamed to ‘Targets’ — now it includes all your campaign targeting types
  • You can change bids and the campaign status of your Product Targeting campaigns
  • Add ASINs to Negative for your ASIN Targeting campaigns
  • Dynamic Bidding: See your current bidding strategy under your ‘Campaign’ tab
  • Change your dynamic bidding strategy in bulk in Sellics
  • Edit your dynamic bidding strategy and your placement bid adjustments together when you select “Edit Campaign Settings”

Optimize your Product Targeting campaign performance

All campaigns in your PPC/AMS Manager ‘Campaign’ tab are now marked with a ‘K’ (Keyword) or ‘P’ (Product) symbol to signify whether the campaign is using keyword or product targeting. This is not visible in Seller/Vendor Central, which makes it difficult for advertisers to immediately identify which campaigns are using keyword or product targeting.

2019-01-22-10_42_02-PPC-Manager

You can also navigate to the ‘Targets’ tab to see which campaigns are using Keyword targeting, Category targeting, or ASIN targeting.

In your ‘Searchterms’ tab you will now see a list of all the ASINs that your ad is showing up for.

Immediately see your targeted products using ASIN Targeting

For your campaigns using ASIN Targeting, your targeted product’s image, title, and ASIN will also be displayed in your PPC/AMS Manager. Within Seller Central and the Advertising Console (for vendors), only the ASIN associated with the campaign is displayed, which makes it difficult to quickly identify the targeted products you wish to evaluate.

ASIN-targeting2-1024x396

Easily add Negative ASINs for your new campaigns

You can now add ASINs to Negative in bulk for your ASIN Targeting campaigns. This is a very useful feature that will ensure your ad does not show up for certain ASINs; i.e. for products you do not want to compete with, and/or where you know your conversion rate will be low.

add asins to negative sponsored products

Dynamic Bidding & Placement Bid Adjustments

You can now see your bid strategy for Dynamic Bidding under your ‘Campaign’ tab. Simply hover over the arrow icon (see below image), and you will see the bid strategy (down only, up and down, fixed bids) you have chosen for that campaign.

We also show you the breakdown of your Placement Bid Adjustments, so you can immediately see the bid percentages you’ve allocated for Top of Search and Product Detail Pages.

dynamic bidding strategy sellics

If you want to change your Dynamic Bidding strategy for campaigns in bulk; simply select all the campaigns you wish to edit, and click on ‘Change Bidding Strategy.’

dynamic bidding sellics ppc manager

You also have the ability to edit your Dynamic Bidding strategy and your Placement Bid Adjustments together when you select ‘Edit Campaign Settings’.

amazon ppc manager